Today’s digital marketers use an ever-increasing amount of software to plan, organize, execute, measure, and report on marketing campaigns.
Marketers often refer to the various software they use as the “marketing stack.” In many cases, that software is proprietary.
There are several very good reasons why marketers should consider building out their marketing stack on open source software. One is that there’s an excellent range of open source software they can choose from; here are three others.
[Category: Open Source]