Acast introduces programmatic ads to its podcast platform

 Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e., automated algorithmic) ad-buying is… Read More

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[Category: Technology]