The ‘So You Think You Can Dance’ Effect: How a TV Show Changed The Dance World

“For the generation who grew up watching the show, it proved that dance has a place on television. … It’s undeniable that dance today is part of pop culture in a way that it wasn’t a decade and a half ago. This increased exposure hasn’t necessarily translated into more ticket sales for live performances, but it has presented an alternative way of experiencing the art form. … [Yet the show’s] biggest impact was setting the standard for dance on the internet with its ‘snackable, and eminently shareable’ dance clips.”

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[Category: The Arts]