Using Black Celebrities To Push Pop, Pudding And Politics

Michael Jackson appears at a news conference in New York in  1992, where it was announced that a marketing agreement had been struck between Jackson and Pepsi-Cola International.

In the 1960s, Tom Burrell helped change advertising by convincing agencies to tailor their pitches to black consumers, but he also saw his marketing work as part of a larger social project.

(Image credit: Richard Drew/Associated Press)

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[Category: Society and Culture]